Five Goals You Should Set for 2020: Part 3, Business or Professional Goals

If you are a professional genealogist or want to be, then you may want to set some professional or business goals. This starts with an assessment of where you’ve been and where you’d like to be. I shared some of my business accomplishments for 2019 in a previous post. From those numbers, I can make some goals for 2020.

Typically, I assess areas where I am weak in business (marketing usually) and try to find some educational material to help me improve on that. I also assess my numbers from previous years and make some goals for the new year. For example, last year I presented two all-day seminars. For 2020, I’d like to double that. Or I might extend that goal to say in 2021 I’d like to have six all-day seminars scheduled.

I also look at the number of clients and/or client hours worked for each year. Some client projects are longer/larger than others, so the number of clients may be misleading. But I try to pay attention to both. Last year I had sixteen total NEW clients. Every year projects will overlap a bit so I try to focus on new clients, those that signed new contracts in the calendar year. However, several of those new clients renewed their contracts two, three, or four times. So I also pay attention to the number of client hours.

Now, you can’t just say “I’d like to double the number of clients I sign up this year” and expect that to work in your schedule. I still have a kid at home, one who just moved out, and a husband, so I need to plan for family time. I also, speak, write articles, and take consultation clients. I have to leave time for those activities, not to mention my own personal research and continuing education time. Having said that, there is a threshold bullet-2428875_1920that once met, you could hire a virtual assistant and/or subcontractors and take on even more clients. I haven’t met that threshold yet and so will cross that bridge when I get there!

So, take a look at your business or professional setting. Are there areas you’d like to expand? Are there areas you’d like to eliminate or phase out? (Sometimes letting go of one aspect of your business allows you to grow in another.) Would you like to take on more research clients? Speaking gigs? DNA consultations? Does public-speaking stress you out? If so, consider writing articles instead.

Find a way to track this information, whether it is in a spreadsheet, database, word processor, a notebook, something. Then you can have real data to work with. I personally use a combination of tools: Toggl (time tracking), 17Hats (client management), Quickbooks Online, and my Full Focus Planner (paper planner). It works for me. These systems are as individual as the people using them. Find something that will work for you.

Take an inventory of your business/professional life. Make some assessments. Set some goals. Be organized and methodical about those goals. But most of all, have fun doing it. Stretch yourself a little bit more every year.

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