As part of my presentation for the course “Not Just Farmers” at GRIP, I’ll be talking about inventions and ingenuity in agriculture over the years. Inventions and enhancements made the life of the farmer easier, improving labor conditions as well as yields of crops and animal products.
Prior to World War II, chickens were mostly bred for large eggs and large numbers of eggs. This was helpful during the Great Depression because farmers could get a protein source without sacrificing the hen. However, after WWII, chickens began being bred more for meat production, larger breasts, and better tasting meat. Howard C. Pierce worked as the “Poultry Research Director” for A&P Food Stores started the “Chicken of Tomorrow” contest, organized by the USDA and backed by A&P, aimed at breeding a better chicken.1

Indeed, there were advertisements and articles about the contest.2 The contest was seeking a “bird with a broader body and meatier drumsticks” with the ideal chicken having been determined by “months of research by leading poultry scientists and geneticists.” The prize would be a $5,000 cash award to the “poultryman who succeeds in producing the nearest equivalent to the ‘Chicken of Tomorrow'” specifications, within three years.
The Van Tress Hatchery of Maryville, California, was named the winner of the contest in June 1948. They developed a Cornish-New Hampshire crossbreed.3
The selective breeding boosted poultry yields that benefited the farmer’s sales and the food supply. Innovations and improvements have been a key part of agricultural life that we will discuss in the course.
1. Maryn McKenna, Big Chicken (Washington, D.C.: National Geographic Partners, 2017), 150-151.↩
2. Here is one example of an article seeing the “Chicken of Tomorrow” (https://www.newspapers.com/article/the-alexander-city-outlook-poultry-leade/145311611/)↩
3. Here is one of many articles that announced the winner (https://www.newspapers.com/article/fort-worth-star-telegram-chicken-of-tom/145312527/)↩



